Electra by Electra Gillies: How this sustainable luxury British brand is changing Bali’s communities

Electra is a British luxury brand that blends fashion, sustainability, and community support. The brand’s mission is to inspire a greener future, one piece at a time, while benefiting local communities in Bali.

When lifestyle experience meets the need for sustainability

With over two decades of experience in sustainable business, Electra Gillies created the brand to encourage travellers and fashion enthusiasts to embrace sustainability. Drawing inspiration from her global travels, each Electra collection, including swimwear, jewellery, and resortwear, reflects the brand’s commitment to the planet and a sustainable future.

Handmade luxury

Electra’s collections, including beachwear, jewellery, and resortwear, are handmade by artisans in Bali using sustainable materials. The brand prioritises ethical practices, ensuring fair pay for artisans and supporting local communities. Each design is a tribute to Bali’s rich cultural heritage.

Supporting local communities

Electra directly supports local communities by collaborating with artisans and sourcing materials from nearby areas. The brand works with sea gypsies in Sulawesi for shells, bamboo farmers in Java, and other local industries, ensuring every purchase benefits these communities.

Sustainable materials: Luxury with a conscience

Electra uses sustainable materials like organic cotton, bamboo cotton, and recycled spandex in its beachwear and resortwear collections. Jewellery is crafted with ethical gold, seawater pearls, and shells. These materials are carefully sourced to minimise environmental impact, allowing customers to indulge in eco-conscious luxury.

Resortwear collection

Dresses, tops, and more – the resortwear collection is not only incredibly comfortable but also exudes effortless style and elegance, perfect for any tropical getaway.

The Sumbawa crochet skirt is a romantic, handcrafted piece made from 100% organic cotton. With adjustable tie waist and natural colouring, it’s perfect for beach weddings or adding dramatic flair to any outfit.

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Their line of luxury swimwear includes the Java bikini top and bottom

Electra

With a great range of bikinis, the swimwear collection brings elegance and style, with a touch of sustainability to their unique products.

The Java bikini, handmade in Bali, is a timeless bandeau top and matching bottom made from 78% recycled ECONYL® polyamide and 22% elastane. It embodies Electra’s commitment to sustainability and fair trade.

Electra jewellery collection

The Electra jewellery collection brings glamour with ethical craftsmanship. Each piece is made with ethical gold, seawater pearls, and shells, offering timeless design and sustainability.

The Hera ring, is a stunning gold cowrie ring surrounded by natural pearls from Lombok, Indonesia. Handcrafted with sustainable materials, it’s a timeless, ethically made piece perfect for sea lovers and special occasions.

*The Java bikini, Hera ring, and Sumbawa crochet skirt are just some of their unique products. The brand has much more to offer.

Electra by Electra Gillies redefines luxury with ethical craftsmanship, sustainable materials, and community support. From beachwear to jewellery, Electra brings eco-conscious luxury while positively impacting Bali’s communities.