How this black-owned brand made plant-based doughnuts a London favourite

Borough 22 was born in the home kitchen of Ryan Panchoo, a devoted father on a mission to make safe, delicious treats for his children with multiple allergies. What started as a labour of love quickly transformed into one of London’s most beloved plant-based businesses – with loyal fans across the UK and beyond.

Sweet treats, low impact

At Borough 22, sustainability isn’t an afterthought – it’s baked into every doughnut. From responsibly sourced, low-FODMAP ingredients to gluten-free oats that are kinder to the environment, every choice reflects a commitment to doing better. Packaging is eco-conscious, production is low-waste, and deliveries are made with care. It’s proof that indulgence and impact can go hand in hand – because doing good should taste this good.

The doughnut that says yes to everyone

Borough 22

Vegan, gluten-free, and outrageously good. Borough 22 proves that indulgent treats can be for everyone. From the zingy Lemon Curd to the rich, dreamy ChocoCream, every doughnut is made to dazzle both the eyes and the tastebuds. These are doughnuts that don’t just tick dietary boxes – they bring people together for shared, joyful experiences.

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Baking a more inclusive future

As a Black founder, Ryan Panchoo has built more than a business – he’s created a platform for change. By challenging perceptions in both the food and business world, and gaining recognition from Vogue, The Guardian, and The Independent, Borough 22 has become a beacon of inclusion and innovation in the plant-based space.

Craving a doughnut with a difference? Borough 22 is the Black-owned, plant-based success story London can’t stop talking about.