Matcha goes mainstream: Spain sips on oat milk collaboration craze

Matcha has quickly become one of Europe’s favourite wellness drinks. Now, it’s getting a Spanish twist with a new ready-to-drink collaboration between YOSOY and Matcha & CO, combining health benefits with everyday convenience.

Available across spain

Retailing at €2.49 for a 1-litre carton, YOSOY Barista Matcha Avena is now available in Carrefour, El Corte Inglés, and Ahorramas. This smooth, oat-based matcha can be enjoyed hot or cold and contains no added sugars, additives, or gluten—perfect for health-conscious consumers.

Why matcha?

Matcha is more than a passing trend. Rich in antioxidants, especially catechins, it supports metabolism, focus, and calm energy. Unlike coffee, matcha delivers a steady boost without the crash, making it a go-to for those seeking both wellness and flavour.

Making matcha accessible

YOSOY

Elsa Plañxart, YOSOY Barista’s brand manager, says the new drink was developed to appeal to those who find matcha’s taste too strong. With its creamy oat base, Barista Matcha Avena is smooth, mild, and ideal for busy, modern lifestyles.

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This collaboration marks a fresh chapter for matcha in Europe, making it easier than ever for Spanish consumers to enjoy its benefits. With more launches expected from YOSOY, the future of plant-based drinks looks bright—and green.